Creativity: A New Pillar of Sustainability
By Anders Ferguson and Laura Callanan
Creativity. We hack it. We map it. We study it. We rate it. We take it places. We build industries around it. We invest in it. We recognize we need it, even when it hurts. We know our future depends on it. This is the first in a series of blog posts which will explore the radical premise that creativity is a key driver of sustainability.