The Veris Approach

Values Alignment

Ethical Investing, also referred to as Values Alignment, is often used to describe one of the distinguishing characteristics that separates traditional investment approaches from those within the sustainable universe. This approach is based on the idea that who we are is reflected in our individual choices – investment decisions included. By integrating our personal ideals and beliefs into our decision-making criteria, we can endeavor to achieve our goals in a manner consistent with our values. And as the argument goes, we’re likely to make wiser financial choices in the process.